New Colour: Cornflower Blue
July 22, 2025
Hey everyone, Amanda here! We didn’t set out to launch a colour inspired by wildflowers - but sometimes the universe has other ideas. A few...
Built For You. Shaped By You. Tell Us What Matters To You.
June 27, 2025
Hey everyone, Amanda here! We have a very exciting meeting coming up (we’ll share more soon 👀) and we’ve been asked to share more about...
New Colour: Outer Space
April 28, 2025
Hey everyone, Amanda here! Your wishes are our command—and your chorus for blues was loud and clear! So I'm beyond excited to finally introduce you...
New Limited Edition Colour: Burnt Olive
Hey everyone, Amanda here! Back in January, we asked for your feedback on our SS25 colour palette, and the response was incredible! After reviewing all...
The Ultimate Comfort Upgrade: Our Organic Cotton Leggings Just Got Better
April 10, 2025
Discover how we've improved our best-selling organic cotton leggings with a simple design tweak that enhances stay-put power without sacrificing the cloud-like comfort you love....
5 Ways to Style Wide Leg Trousers — the Most Versatile Wardrobe Staple
Discover 5 trendy ways to style wide leg trousers for any occasion. From smart casual looks to cozy work-from-home outfits, elevate your wardrobe with this...
Why Organic Cotton T-Shirts are the Best Option in 2025
April 8, 2025
Discover why organic cotton t-shirts are the ultimate wardrobe staple in 2025. Learn about their breathability, durability, comfort, and eco-friendly benefits. Explore our range of...
Not Your Average Summer Sale — And That’s the Point
March 11, 2025
Hey, Amanda here — I’ve just got back from visiting our factory in Turkey, and I think it might actually be hotter here in the...
End of an Era: Warehouse Sale 🤍
Hey everyone, Amanda here. Hope you all enjoyed the spot of good weather over the weekend! I spent most of it outside in the garden,...
6 Tips for Finding Non-Toxic Clothing | Not Basics
February 28, 2025
Discover how to avoid harmful chemicals in clothing with these 7 tips. Learn about non-toxic materials, certifications like GOTS & OEKO-TEX, and the benefits of...
Organic Cotton Clothing: How to Reduce Plastic in Your Wardrobe in 2025
February 27, 2025
Discover why bodysuits often feel uncomfortable and the fabrics to avoid. Learn why organic cotton bodysuits offer superior comfort and a better fit. ...
Detox Your Wardrobe: Non-toxic Clothing to Look Out for in 2025
February 21, 2025
