Hey everyone, Amanda here!

We didn’t set out to launch a colour inspired by wildflowers - but sometimes the universe has other ideas.

A few weeks ago, I spotted a sea of soft blue blooms on Instagram, posted by a local flower farm. The hue looked like the perfect match for our new colourway, so I reached out to ask if we could shoot there.

Louise, the lovely founder of Hydon’s Flower Farm in Surrey, kindly said yes - and when we arrived, I realised something wild: the flowers in bloom weren’t just any flowers. They were actual cornflowers. The exact Pantone shade of our next limited-edition drop. Pure serendipity.

So of course, we had to name the colour after them.

Introducing: Cornflower Blue

Fresh, soft, and impossibly pretty - Cornflower Blue is our limited-edition ode to clear skies, wildflower fields, and those long, slow summer days that stretch a little longer.

You asked us for brighter, mood-lifting shades for summer - and this hue delivers. She's calm but striking. Light but grounded. And while she’s launching in high summer, she works just as well layered up in cooler months.

Launching in 4 of our best-loved summer styles:

Launching in four of our best selling styles, Cornflower Blue is designed to slot effortlessly into your daily rotations:

• NEW STYLE Sleeveless Square-Neck Bodysuit - supportive enough to go braless, cut for clean lines and warm days

• NEW STYLE Sleeveless High-Neck Bodysuit - breathable, body-hugging, a classic summer all-rounder

• Crew Neck T-Shirt - figure-hugging with soft stretch and zero synthetic cling

• Relaxed Fit T-Shirt - cloud-light comfort and easy movement in a looser silhouette

As always, our signature blend of 95% OCS certified organic cotton and 5% elastane brings you comfort that's soft as a cloud and gentle on your skin.

Rooted in Something More

Shooting at Hydon’s Flower Farm was extra special. Louise started the farm just before the pandemic, and over the past few years it’s grown into a space of calm, connection, and care. Now she works with local mental health charities like Green Hub, runs a volunteer programme, and opens the gates every Friday for Pick Your Own Flowers.

We were honoured to make a donation to support their work - and if you’re local to Surrey, go pay them a visit. It’s as magical in person as it looks in the photos.

One more special guest…

My mum came along to help on the shoot, which made it all the more nostalgic. If you’ve been with us since the early Pantee days, you’ll remember her handwritten notes in every parcel when she used to run fulfilment from her house in Yorkshire. She’s never joined me on a shoot before - and it was so lovely to share this side of the business with her.

This colour drop has felt serendipitous from the start - and I can’t wait for you to see her in action.

Cornflower Blue launches this Thursday at 7pm in 4 limited-edition summer styles.

Let me know which style is calling your name 💙

With love,
Amanda x