Hey everyone, Katie here.

Amanda, my sister & co-founder, normally writes these updates while I keep my head buried in spreadsheets – but she’s on a photoshoot today for a new Limited Edition colour launching soon (I’m feeling blue to not be there 👀).

So today I’m rolling up my sleeves and flexing the *slightly underused* creative side of my brain to tell you about our End of Season Sale, launching this Thursday at 7pm.

As honesty is always the best policy, I'll be real with you – there isn’t some big story behind this sale, and I’m not going to try and loosely connect it to an international day or calendar occasion (although apparently it is International Popcorn Day on Thursday).

The reality is that we’ve been working hard behind the scenes on some highly requested styles for summer, and as we prepare to place those bigger production orders, this feels like the perfect moment for a seasonal reset.

We always try to approach sales thoughtfully, as encouraging impulse buys and overconsumption is really not our vibe. 

That's why we’re sharing this early so you can plan, think & reflect – if something in the sale makes sense for you, you can shop with intention, not panic.

A calm, conscious moment to stock up, switch your everyday staples to natural fibres, or finally try that piece you’ve had your eye on.

Keep reading to find out exactly what will be on sale, what discounts to expect, and sneak peeks of the new styles we've been working on behind the scenes – your requests have been heard!

🗓️ When: Sale starts Thursday 12th March (7pm)
💸 Offer: 20–40% off our bestselling styles
📬 Access: Join our mailing list for 1-hour early access from 6pm

From our bestselling Organic Cotton Leggings to famously comfortable Organic Cotton Bodysuits, and (nearly!) everything in between you'll be able to stock up on your favourites for up to 40% off.

A few favourites:

• Organic Cotton Leggings, Black - £29.59 £36.99 (20% Off)

• Organic Cotton Sweatshirt, All Colours - £32.50 £64.99 (50% Off)

• Organic Cotton Long Bodysuits, All Colours - £30.99 £42.99 (28% Off)

• Organic Cotton Quarter Zip Sweatshirt, All Colours - £51.99 £64.99 (20% Off)

• Organic Cotton Long Sleeve T-Shirts - £31.99 £39.99 (20% Off)

We get a lot of product requests, but there’s one that comes up far more than anything else: non-toxic, polyester-free activewear.

I’m delighted to confirm, we’re working on it.
We’ve been working on this for nearly a year, and whilst we’re not ready for launch just yet - we are closer than ever.

Our goal is to create a pair of organic cotton activewear leggings (with a matching top) that actually works for movement while minimising synthetics. It’s a tricky balance, but we’re getting closer.

We’re also working on something that was highly requested last summer: Organic Cotton Loop Back Shorts.

The goal, relaxed and comfortable enough for the beach but also elevated so you can style up with loafers and an oversized shirt or blazer.

And lastly – a little teaser for next month.

Our sleeveless bodysuits and tanks will be restocking, but this time in more colours than we’ve ever released before. So if you've been waiting on them – thank you for your patience, not much longer now 🙏

Thank you – as always – for supporting a small, female-founded brand that’s figuring things out in real time. 

If you have any questions about the sale or otherwise, we'd love to hear from you – you can always reach us by emailing hello@notbasics.co.uk.

All our love,

Katie