Your skin is your largest organ and the second most absorbent. You carefully consider what goes into your body and what you apply in your skincare routine, but have you thought about what you're wearing against your skin all day long?
That's exactly why we created Not Basics. We were fed up with the toxic, poor-quality, sweaty synthetics that dominate fast fashion. Our mission? To create premium organic cotton clothing and natural fiber wardrobe essentials that your skin will absolutely thank you for.
Not Basics is for everyone who's realised that what they wear matters—not just for style, but for wellbeing. Our community includes those who've experienced uncomfortable itching and irritation from conventional synthetic clothing (we've been there!)
People seeking comfortable organic cotton essentials without compromising on quality or style (because why should you have to choose?)
Anyone who needs breathable, natural fabric clothing that actually moves with your body throughout the day
The conscious shoppers who want transparency in their clothing choices (no greenwashing here!)
And those who believe that wardrobe essentials should enhance your life, not complicate it
We genuinely believe organic cotton clothing isn't just fashion—it's essential self-care for your skin. Because honestly, why would you wrap your body in materials you wouldn't want touching your face?
Not Basics is for everyone who's realised that what they wear matters—not just for style, but for wellbeing. Our community includes those who've experienced uncomfortable itching and irritation from conventional synthetic clothing (we've been there!)
People seeking comfortable organic cotton essentials without compromising on quality or style (because why should you have to choose?)
Anyone who needs breathable, natural fabric clothing that actually moves with your body throughout the day
The conscious shoppers who want transparency in their clothing choices (no greenwashing here!)
And those who believe that wardrobe essentials should enhance your life, not complicate it
We genuinely believe organic cotton clothing isn't just fashion—it's essential self-care for your skin. Because honestly, why would you wrap your body in materials you wouldn't want touching your face?
We're not about mass production. We create our organic cotton basics in small, thoughtful batches – timeless core pieces and limited-edition colours (often chosen by you).
Genuinely Skin Friendly
At Not Basics, we're all about bringing skin-friendly comfort to every moment of your wonderfully multi-faceted life. Made with organic cotton and natural fibers, they allow your skin to breathe (no more sweaty synthetic nightmares!)
Actually sensory-conscious
Designed with real comfort as the priority. We make all our clothing with labels that don't bother you - tight fit styles have printed labels (no more itching or scratching!), and looser fits have labels made from the same fabric so you can't feel them at all. They’re a game changer!
Thoughtfully Crafted
Produced in small batches with a manufacturing partner who shares our values and understands our mission. We ensure all suppliers maintain certifications for ethical production, visit our factory annually, and create products that are visibly better - properly opaque (no see-through surprises!), durable, and made to last
Honesty is always our policy
We value honesty at every step and take you behind the scenes regularly
Truly Community Driven
We don't design our styles and colors based on guesswork. Instead, we work directly with our community to create what they actually want to see. Our limited edition pieces? You help select those! Want to be part of these decisions? Join our mailing list.
Genuinely Skin Friendly
At Not Basics, we're all about bringing skin-friendly comfort to every moment of your wonderfully multi-faceted life. Made with organic cotton and natural fibers, they allow your skin to breathe (no more sweaty synthetic nightmares!)
Actually sensory-conscious
Designed with real comfort as the priority. We make all our clothing with labels that don't bother you - tight fit styles have printed labels (no more itching or scratching!), and looser fits have labels made from the same fabric so you can't feel them at all. They’re a game changer!
Thoughtfully Crafted
Produced in small batches with a manufacturing partner who shares our values and understands our mission. We ensure all suppliers maintain certifications for ethical production, visit our factory annually, and create products that are visibly better - properly opaque (no see-through surprises!), durable, and made to last
Honesty is always our policy
We value honesty at every step and take you behind the scenes regularly
Truly Community Driven
We don't design our styles and colors based on guesswork. Instead, we work directly with our community to create what they actually want to see. Our limited edition pieces? You help select those! Want to be part of these decisions? Join our mailing list.
Ready to make the switch?
Discover our bestselling Organic Cotton styles
