Hey everyone, Amanda here!

I’m writing this with a cup of (Yorkshire) tea in hand, contemplating whether Christmas decorations would in fact brighten up this dark, grey, rainy day, with a definite sense that winter’s well and truly arrived. Which can only mean one thing… Black Friday season is officially upon us.

But - before your inbox fills with flashing discounts and countdown timers (if I’m not already too late), I wanted to tell you a bit about what we’re doing differently this year.

Because Black Friday doesn’t have to be all about deals. It can be about bloody good decisions, too.

Every year, Black Friday gets louder - more “biggest ever deals,” more “last chance” banners, more panic.

Oh, and the brands who make their discounts bigger at the end of the sale? There’s a special place in consumer hell for you.

Here’s the truth: up to 80% of Black Friday purchases end up discarded, incinerated or landfilled after only a few uses. That’s the part no one talks about.

We’re not here to add to the noise. We’re here to slow it down. So this Black Friday, we’re inviting you to switch, not splurge.

Nearly 70% of global clothing is made from plastic-based fibres like polyester and nylon — especially basics like leggings and tees. These fabrics trap heat, shed microplastics, and can irritate sensitive skin.

Not Basics is the antidote: soft, breathable staples made from 95% organic cotton and 5% elastane. No itchy tags, no harsh finishes, no tight synthetic cling. Just comfort designed for everyday life.

🗓️ When: Thursday 13 Nov (7pm) → Monday 1 Dec (11:59pm)
💸 Offer: 20–60% off sitewide
📬 Access: Join our mailing list for 1-hour early access from 6pm

No flash drops. No changing discounts. Just one fair price, all month.

A few favourites:

• Crew Bodysuit, Blue Navy — £14.80 (60% off)

• Crew Bodysuit, Oat — £11.10 (70% off, last chance)

• Classic Leggings, Burnt Olive — £24.49 (30% off)

• Essentia Trouser — £63.99 (20% off)

• Crew Tee, Cornflower Blue — £20.99 (40% off)

• Sweatshirt, Light Grey Marl — £32.50 (50% off)

This isn’t about abstaining from shopping - it’s about shopping better.

If you’re buying something this month, make it one that lasts. Something that feels good to wear, that actually breathes, and that you’ll reach for again and again.

Black Friday has become synonymous with panic and plastic, and I wanted to flip that on its head. To slow it down a little. To remind us that we don’t need more - we just need better.

Here’s to switching, not splurging 🤍

All our love
Amanda xx