Hey everyone, Amanda here.

Before I get into it - that thing you're manifesting? Make sure you’re really ready for it. Because when it arrives, it doesn’t always knock… sometimes it just bursts through the door.

It’s always a dance to know how honest to be when it comes to the inner workings of your business - especially when the truth pokes at your own insecurities or the moments you quietly file under “could’ve done better.”

But transparency has always been core to Not Basics, and this year has served up one of our biggest plot twists yet:

Not Black Friday growth. Not “Sale season” growth. Just pure, steady, compounding momentum that's built over years - and then surged.

Over the past few months, something clicked.
Sales picked up. Repeat purchases increased.
Colours we expected to last months were gone in under three weeks.

And just like that, our lean and intentional stock strategy needed ripping up and rewriting.

So here’s what actually happened - and what we’re doing about it.

Last year, we moved to a supplier that finally let us order in smaller batches - a game -changer after previously over-ordering (Oat and Sage Grey… we love you, but you were a lesson).

Earlier this year, 100 units of a colour was enough. Burnt Olive lasted three months. Outer Space lasted a bit longer.

But this autumn? Winter Berry, Charcoal, Forest Green… gone in under 30 days. And multiple bestsellers too.

We know how frustrating that’s been. You’ve told us. We feel it too.

Restocks arriving early–mid December (via pre-order):

• Black Leggings

• Hot Fudge Wrap Leggings
• Black Flared Leggings

Next pre-order mid December:

• Black LS Bodysuit

• White LS Bodysuit

• Black LS T-Shirt

• White LS T-Shirt

Highly requested new styles coming:

• Boat-neck Top

• Roll-neck Top

• Scoop-back Bodysuit

• a new colour 👀

And from January:

We’re increasing our order volumes to match our growth - with a brand-new stock plan built with our supplier yesterday.

More stock. More stability. More of what you love. (Yes, Quarter Zips in new colours are coming.)

Selling out might be a “good problem,” but it’s still a problem - especially in peak season. We’re stressed, we’re learning, and we’re adapting in real time.

Your shift toward natural fibres - toward clothes that support your skin, energy, and wellbeing - is what’s driving all of this. Not hype. Not trends.

Just people choosing better for themselves.

Thank you for your patience. Thank you for sticking with us. And thank you for being the reason Not Basics is moving into this exciting next chapter.

I have never felt more excited to see what the new year holds for us. 

With love,
Amanda xx