INTRODUCING: not basics
Basics? Not Exactly.
Basics so good, you'll never wear anything else - designed for your everyday real life.
T-shirts
ORGANIC COTTON CREW T-SHIRT
From
£27.00
White
Black
Ruby Wine
Pink Rose
Sage Grey
+ 2 more
5.0 / 5.0
T-shirts
ORGANIC COTTON CREW LONG SLEEVE T-SHIRT
From
£29.00
Black
White
Ruby Wine
Hot Fudge
Sage Grey
Pink Rose
+ 3 more
5.0 / 5.0
Bodysuits
ORGANIC COTTON LONG SLEEVE V-NECK BODYSUIT
£39.00
Black
White
Hot Fudge
Oat
Blue Navy
+ 2 more
Bodysuits
ORGANIC COTTON LONG SLEEVE CREW BODYSUIT
£39.00
Black
White
Ruby Wine
Oat
Blue Navy
+ 2 more
5.0 / 5.0
Bodysuits
ORGANIC COTTON V-NECK BODYSUIT
From
£35.00
White
Black
Hot Fudge
Blue Navy
Oat
+ 2 more
4.933333333 / 5.0
Bodysuits
ORGANIC COTTON CREW BODYSUIT
From
£35.00
White
Black
Ruby Wine
Oat
Blue Navy
+ 2 more
4.875 / 5.0
ELEVATING YOUR EVERYDAY
You've never seen basics like this before. Not Basics is a mindset, designed for your multifaceted life bringing comfort to every exceptional moment.
OUR STORY
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
• ONE TREE PLANTED PER ORDER
• RATED 4.8/5 ON TRUSTPILOT
• RATED GOOD ON YOU
• FREE DELIVERY ON ORDERS £75+
NOT BASIC: A NEW ERA OF ESSENTIALS
comfort. quality. honesty.
Female-founded and genuinely different, we've reinvented basics from the inside out. From underwear to outerwear, our essentials are honest, undeniably comfortable, and visibly exceptional.
COMFORT GUARANTEED.
COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED. COMFORT GUARANTEED.SHOP THE LOOK
game-changing basics for all day, everyday
ORGANIC COTTON CREW LONG SLEEVE T-SHIRT
From
£29.00
Black
White
Ruby Wine
+ 3
ORGANIC COTTON LEGGINGS
£34.99
Black
Hot Fudge
Ruby Wine
ORGANIC COTTON FLARED LEGGINGS
£36.99
Black
Hot Fudge
SHOP THE LOOK
game-changing basics for all day, everyday
-
ORGANIC COTTON CREW LONG SLEEVE T-SHIRTFrom £29.00Black White Ruby Wine Hot Fudge Sage Grey + 1
-
ORGANIC COTTON LEGGINGS£34.99Black Hot Fudge Ruby Wine
-
ORGANIC COTTON FLARED LEGGINGS£36.99Black Hot Fudge
our anti-perfect promise
We don't claim to solve fashion's sustainability challenges. What we promise is progress. We're committed to continually improving our products, brand, and impact. No greenwashing—just honest dedication to doing better.
adored by thousands of women