INTRODUCING: not basics

Basics? Not Exactly.

Basics so good, you'll never wear anything else - designed for your everyday real life.

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NEW & TRENDING

handpicked must-haves for your wardrobe

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Bodysuits
ORGANIC COTTON LONG-SLEEVE SWEETHEART BODYSUIT
£39.00
Black Ruby Wine Pink Rose

12 reviews
T-shirts
ORGANIC COTTON CREW T-SHIRT
From £27.00
White Black Ruby Wine Pink Rose Sage Grey + 2 more

4 reviews
T-shirts
ORGANIC COTTON CREW LONG SLEEVE T-SHIRT
From £29.00
Black White Ruby Wine Hot Fudge Sage Grey Pink Rose + 3 more

9 reviews
Leggings
ORGANIC COTTON LEGGINGS
£34.99
Black Hot Fudge Ruby Wine

51 reviews
Bodysuits
ORGANIC COTTON LONG SLEEVE V-NECK BODYSUIT
£39.00
Black White Hot Fudge Oat Blue Navy + 2 more
Sweatpants
SWEATPANTS
£45.00
Black Oat Blue Navy Sage Grey + 1 more

10 reviews
Sweatshirt
OVERSIZED SWEATSHIRT
£45.00
Black Oat Blue Navy Sage Grey + 1 more

14 reviews
Leggings
ORGANIC COTTON FLARED LEGGINGS
£36.99
Black Hot Fudge

30 reviews
Bodysuits
ORGANIC COTTON LONG SLEEVE CREW BODYSUIT
£39.00
Black White Ruby Wine Oat Blue Navy + 2 more

22 reviews
Bodysuits
ORGANIC COTTON V-NECK BODYSUIT
From £35.00
White Black Hot Fudge Blue Navy Oat + 2 more

15 reviews
Bodysuits
ORGANIC COTTON CREW BODYSUIT
From £35.00
White Black Ruby Wine Oat Blue Navy + 2 more

16 reviews
ELEVATING YOUR EVERYDAY

You've never seen basics like this before. Not Basics is a mindset, designed for your multifaceted life bringing comfort to every exceptional moment.

OUR STORY
• ONE TREE PLANTED PER ORDER • RATED 4.8/5 ON TRUSTPILOT • RATED GOOD ON YOU • FREE DELIVERY ON ORDERS £75+
NOT BASIC: A NEW ERA OF ESSENTIALS

comfort. quality. honesty.

Female-founded and genuinely different, we've reinvented basics from the inside out. From underwear to outerwear, our essentials are honest, undeniably comfortable, and visibly exceptional.

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RECOMMENDED FOR YOU

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LEGGINGS

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BODYSUITS

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SWEATSUITS

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T-SHIRTS

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COMFORT GUARANTEED.

 COMFORT GUARANTEED.
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game-changing basics for all day, everyday

  • ORGANIC COTTON CREW LONG SLEEVE T-SHIRT
    From £29.00
    Black White Ruby Wine + 3
  • ORGANIC COTTON LEGGINGS
    £34.99
    Black Hot Fudge Ruby Wine
  • ORGANIC COTTON FLARED LEGGINGS
    £36.99
    Black Hot Fudge
    • SHOP THE LOOK

    game-changing basics for all day, everyday

    our anti-perfect promise

    We don't claim to solve fashion's sustainability challenges. What we promise is progress. We're committed to continually improving our products, brand, and impact. No greenwashing—just honest dedication to doing better.

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    adored by thousands of women

    let's make it official: you, us, and the 'gram