Hey everyone, Amanda here!

We have a very exciting meeting coming up (we’ll share more soon 👀) and we’ve been asked to share more about why our customers love Not Basics — what makes you choose us, what keeps you coming back, and who you are.

Rather than putting words in your mouth, we’d love to hear it directly from you. If you have a spare two minutes, your comment would be incredibly helpful — it really will make a difference and help us tell our story in the most meaningful way.

If you have a moment, please comment below and share: What made you choose Not Basics? What do you love most about our pieces? What keeps you coming back? And if you’re happy to, it would be amazing if you could sign off your comment with your age or anything else you’d like to share about yourself personally — it’ll help us build a fuller picture of our community.

Behind the scenes at Not Basics this week...

Whilst I'm here, I thought I'd share a little glimpse into this week as it was very Not Basic. So we started the week with a last-minute shoot cancellation when our samples didn’t arrive in time. I am off on holiday next week, so this felt like the end of the world at the time (not to be dramatic) but thankfully we were able to reschedule and shot everything yesterday. Crisis averted!

We also had a BIG call this week — something we’ve been working towards for years might finally be happening. Send us all your good vibes. (And yes, in classic us fashion, we showed up wearing identical hairstyles — unintentionally matching for all the big moments, as always 😂.)

Lastly, we’ve welcomed a new team member! This means Lauren — who many of you will know if you’ve ever emailed us — will be moving from customer experience into a new department. We’re so excited for what’s next.

Thank you for being such a key part of this journey. Every comment, suggestion, and bit of encouragement helps us shape Not Basics into a brand that actually means something — to us, and hopefully to you too. We wouldn’t be here without you.

Have a lovely weekend!

Amanda & Katie x