Built For You. Shaped By You. Tell Us What Matters To You.

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Hey everyone, Amanda here!


We have a very exciting meeting coming up (we’ll share more soon 👀) and we’ve been asked to share more about why our customers love Not Basics — what makes you choose us, what keeps you coming back, and who you are.


Rather than putting words in your mouth, we’d love to hear it directly from you. If you have a spare two minutes, your comment would be incredibly helpful — it really will make a difference and help us tell our story in the most meaningful way.


If you have a moment, please comment below and share: What made you choose Not Basics? What do you love most about our pieces? What keeps you coming back? And if you’re happy to, it would be amazing if you could sign off your comment with your age or anything else you’d like to share about yourself personally — it’ll help us build a fuller picture of our community.

Behind the scenes at Not Basics this week...


Whilst I'm here, I thought I'd share a little glimpse into this week as it was very Not Basic. So we started the week with a last-minute shoot cancellation when our samples didn’t arrive in time. I am off on holiday next week, so this felt like the end of the world at the time (not to be dramatic) but thankfully we were able to reschedule and shot everything yesterday. Crisis averted!


We also had a BIG call this week — something we’ve been working towards for years might finally be happening. Send us all your good vibes. (And yes, in classic us fashion, we showed up wearing identical hairstyles — unintentionally matching for all the big moments, as always 😂.)


Lastly, we’ve welcomed a new team member! This means Lauren — who many of you will know if you’ve ever emailed us — will be moving from customer experience into a new department. We’re so excited for what’s next.


Thank you for being such a key part of this journey. Every comment, suggestion, and bit of encouragement helps us shape Not Basics into a brand that actually means something — to us, and hopefully to you too. We wouldn’t be here without you.


Have a lovely weekend!


Amanda & Katie x

Comments

I absolutely adore every item I’ve bought from Not Basics! Everything is incredibly comfy to wear and of such a good quality. The clothes alone make it a favourite brand of mine but I also love how transparent and honest all their marketing is. It’s so refreshing and I love how they market their products on & cater to all body shapes & sizes. I’ve been following the brand since Pan-tee and it’s been so exciting to be part of their community and see it become Not Basics!

Siobhan

I absolutely adore every item I’ve bought from Not Basics! Everything is incredibly comfy to wear and of such a good quality. The clothes alone make it a favourite brand of mine but I also love how transparent and honest all their marketing is. It’s so refreshing and I love how they market their products on & cater to all body shapes & sizes. I’ve been following the brand since Pan-tee and it’s been so exciting to be part of their community and see it become Not Basics!

Siobhan

I absolutely adore Not Basics. After seeing my girlfriend wearing her crew neck jumper constantly, I had to buy myself one to check it out myself – and it did NOT disappoint! It’s so hard to find genuinely high-quality basics these days, but Not Basics consistently delivers. Plus, they get major bonus points from me for their dedication to using more natural materials – that’s a huge win in my book and something you just don’t see enough of. Highly, highly recommend!

Please please release more clothing for men!!!!

Scott Simpson

I’ve been buying from Not Basics ever since day 1 and still wear the very first items which I bought which is a testament to their quality. I’ve bought a whole range of items (my favourite are the tank tops!!) and every single one has become a wardrobe staple, long outlasting similar items I’ve bought from high street stores! I get asked where the tank tops are from almost every time I wear which I think shows how the amazing fit and quality really stands out. The trackies have also become a firm favourite, so comfy and the perfect fit. Keep smashing it guys!!!

Imogen

I love love love your bodysuits!! Proud owner of not 1 but 6 Not Basics bodysuits!

I love that they’re comfortable for everyday wear (unlike a very well known high street brands) with the longer length to clip at the bottom ensuring it doesn’t dig in/become uncomfortable. The high neck style bodysuits are also amazing to me as they are smart enough to wear to work but also can be dressed down for jeans/worn casually.

I also love the sweatshirt as it’s soooo comfortable and cosy to wear!

Jen
28
Scotland
Customer since 2023

Jen
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