Hey, Amanda here — I’ve just got back from visiting our factory in Turkey, and I think it might actually be hotter here in the UK? The kind of heat where you start considering if clothes are truly necessary at all? (joking ofc, I still recommend them — but only the breathable kind.)

This Sunday at 7pm , our Summer Sale is going live. But before you get click-happy, I wanted to share a little of the why behind it.

We know sales can be a slippery slope — encouraging overconsumption, impulse buys, and a flurry of returns. That’s not our vibe. We’re sharing this early so you can plan, think, reflect. That way, if something in the sale makes sense for you, you can shop with intention, not panic.

Being super be honest: we still have some stock left over from before our rebrand (Pantee days). We’re talking long sleeve bodysuits, sweatsuits, and colours like Oat and Sage Grey — pieces we still believe in, but maybe ordered a little too much of.

These styles are made with the same soft organic cotton, but carry our old branding. They haven’t flown quite as fast as our newer Not Basics styles, but we’re proud of them and would rather see them worn and loved than sitting in storage. That’s why we’re offering them at their lowest prices yet.

Because we’re finally seeing the other side of our stock learning curve. Our newer Not Basics styles have been flying — and truthfully, we didn’t order enough (a good problem to have).

You’ll notice styles like our Wrap Leggings, Burnt Olive and Outer Space aren’t included — we’re already running low and want to avoid selling out before we can restock.

Our sweatsuits didn’t move quite like they did last year (AW24). We had high hopes for Grey Marl — it’s a classic — but it’s been slower than expected.

So we’re rethinking our sweats this year. Are they still a year-round staple for you? Do you prefer hoodies or wid leg sweatpants? Is there a style of sweatsuit you'd prefer? 

Let us know in the comments or drop us a DM — your insight really helps us shape what we do next.

Subscribe to our mailing list to receive one hour of early access to shop before anyone else at 7pm. With Limited Stock remaining, those styles you've had your eye on may sell out fast. So be sure to sign up to our mailing list before Sunday for early access.

Thanks for sticking with us through all the seasons and shifts. And thank you for shopping in a way that feels right for you — it means everything.

All my love,

Amanda x

p.s. we always love to hear from you, so if you have any questions about the sale, the brand, or have any feedback for us, please leave us a comment below!