You’ve never seen basics like this before
Enhance your everyday with high-quality wardrobe essentials made from natural fibres
comfort. quality. honesty.
Visibly better essentials for everyday
Female-founded and genuinely different, we've reinvented basics from the inside out. From underwear to outerwear, our essentials are honest, undeniably comfortable, and visibly exceptional.
ELEVATING YOUR EVERYDAY
You've never seen basics like this before. Not Basics is a mindset, designed for your multifaceted life bringing comfort to every exceptional moment.
OUR STORYTRENDING NOW
handpicked must-haves for your wardrobe
our anti-perfect promise
We don't claim to solve fashion's sustainability challenges. What we promise is progress. We're committed to continually improving our products, brand, and impact. No greenwashing – just honest dedication to doing better.
adored by thousands of women
