INTRODUCING: not basics

Basics? Not Exactly.

Basics so good, you'll never wear anything else - designed for your everyday real life.

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LIMITED TIME ONLY

buy two tops, get one free

Organic Cotton Crew Bodysuit, Black
Buy 2, Get 1 Free
£36.99
Organic Cotton Crew Long Sleeve T-Shirt, Black
Buy 2, Get 1 Free
£36.99
Organic Cotton Crew T-Shirt, Black
Buy 2, Get 1 Free
£27.00
Organic Cotton V-Neck Long Sleeve T-Shirt, Black
Buy 2, Get 1 Free
£29.00
Organic Cotton Long Sleeve Crew Bodysuit, Black
Buy 2, Get 1 Free
£39.00
Organic Cotton V-Neck Bodysuit, White
Buy 2, Get 1 Free
£36.99
Organic Cotton Crew Long Sleeve Cropped T-Shirt, Black
Buy 2, Get 1 Free
£18.00 £26.00
Organic Cotton Long Sleeve V-Neck Bodysuit, Black
Buy 2, Get 1 Free
£39.00
Organic Cotton V-Neck Cropped T-Shirt, White
Buy 2, Get 1 Free
£17.50 £25.00
Organic Cotton Crew Cropped T-Shirt, Black
Buy 2, Get 1 Free
£29.99
Organic Cotton Long-Sleeve Sweetheart Bodysuit, Black
Buy 2, Get 1 Free
£39.00
Organic Cotton Short Sleeve Turtleneck Bodysuit, White
Buy 2, Get 1 Free
£20.00 £35.00
Organic Cotton Long Sleeve Turtleneck Bodysuit, Black
Buy 2, Get 1 Free
£25.00 £39.00
Organic Cotton Crew T-Shirt, White
Buy 2, Get 1 Free
£34.99
Organic Cotton Crew T-Shirt, Pink Rose
Buy 2, Get 1 Free
£22.00 £27.00
Organic Cotton Crew T-Shirt, Ruby Wine
Buy 2, Get 1 Free
£34.99
Organic Cotton Crew T-Shirt, Sage Grey
Buy 2, Get 1 Free
£18.00 £27.00
Organic Cotton Crew Long Sleeve T-Shirt, White
Buy 2, Get 1 Free
£36.99
Organic Cotton Crew Long Sleeve T-Shirt, Hot Fudge
Buy 2, Get 1 Free
£36.99
Organic Cotton Crew Long Sleeve T-Shirt, Ruby Wine
Buy 2, Get 1 Free
£36.99
NEW & TRENDING

handpicked must-haves for your wardrobe

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Sweatshirt
Organic Cotton Quarter Zip Sweatshirt, Hot Fudge
£64.99
Leggings
Organic Cotton Leggings, Black
Buy 2, Save 20%
£34.99
Bodysuits
Organic Cotton Long Sleeve Crew Bodysuit, Black
Buy 2, Get 1 Free
£39.00
Sweatshirt
Organic Cotton Sweatshirt, Ruby Wine
£64.99
Not Basics
The Essentia Trouser
£79.99
Leggings
Organic Cotton Flared Leggings, Black
Buy 2, Save 20%
£36.99
Bodysuits
Organic Cotton Long Sleeve Crew Bodysuit, Ruby Wine
Buy 2, Get 1 Free
£39.00
Bodysuits
Organic Cotton Long Sleeve V-Neck Bodysuit, Black
Buy 2, Get 1 Free
£39.00
Bodysuits
Organic Cotton V-Neck Bodysuit, White
Buy 2, Get 1 Free
£36.99
Bodysuits
Organic Cotton Crew Bodysuit, Black
Buy 2, Get 1 Free
£36.99
Bodysuits
Organic Cotton Long-Sleeve Sweetheart Bodysuit, Black
Buy 2, Get 1 Free
£39.00
Bodysuits
Organic Cotton Long Sleeve Crew Bodysuit, White
Buy 2, Get 1 Free
£39.00
Bodysuits
Organic Cotton Long Sleeve V-Neck Bodysuit, Hot Fudge
Buy 2, Get 1 Free
£39.00
T-shirts
Organic Cotton Crew T-Shirt, Black
Buy 2, Get 1 Free
£27.00
Bodysuits
Organic Cotton Long Sleeve Sweetheart Bodysuit, Ruby Wine
Buy 2, Get 1 Free
£39.00
Leggings
Organic Cotton Leggings, Hot Fudge
Buy 2, Save 20%
£34.99
T-shirts
Organic Cotton Crew Long Sleeve T-Shirt, Hot Fudge
Buy 2, Get 1 Free
£36.99
Leggings
Organic Cotton Flared Leggings, Hot Fudge
Buy 2, Save 20%
£36.99
T-shirts
Organic Cotton Crew Long Sleeve T-Shirt, Ruby Wine
Buy 2, Get 1 Free
£36.99
Leggings
Organic Cotton Leggings, Ruby Wine
Buy 2, Save 20%
£34.99
• ONE TREE PLANTED PER ORDER • RATED 4.8/5 ON TRUSTPILOT • RATED GOOD ON YOU • FREE DELIVERY ON ORDERS £75+
ELEVATING YOUR EVERYDAY

You've never seen basics like this before. Not Basics is a mindset, designed for your multifaceted life bringing comfort to every exceptional moment.

OUR STORY
NOT BASIC: A NEW ERA OF ESSENTIALS

comfort. quality. honesty.

Female-founded and genuinely different, we've reinvented basics from the inside out. From underwear to outerwear, our essentials are honest, undeniably comfortable, and visibly exceptional.

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LEGGINGS

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SWEATSUITS

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T-SHIRTS

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COMFORT GUARANTEED.

 COMFORT GUARANTEED.
SHOP THE LOOK

game-changing basics for all day, everyday

  • Organic Cotton Leggings, Ruby Wine
    Buy 2, Save 20%
    £34.99
  • Organic Cotton Crew Long Sleeve T-Shirt, Ruby Wine
    Buy 2, Get 1 Free
    £36.99
  • Organic Cotton Crew Long Sleeve T-Shirt, Hot Fudge
    Buy 2, Get 1 Free
    £36.99
  • Organic Cotton Leggings, Hot Fudge
    Buy 2, Save 20%
    £34.99
  • Organic Cotton Flared Leggings, Hot Fudge
    Buy 2, Save 20%
    £36.99
    • SHOP THE LOOK

    game-changing basics for all day, everyday

    our anti-perfect promise

    We don't claim to solve fashion's sustainability challenges. What we promise is progress. We're committed to continually improving our products, brand, and impact. No greenwashing—just honest dedication to doing better.

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    adored by thousands of women

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