INTRODUCING: not basics

Basics? Not Exactly.

Basics so good, you'll never wear anything else - designed for your everyday real life.

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NEW & TRENDING

handpicked must-haves for your wardrobe

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Sweatshirt
Organic Cotton Quarter Zip Sweatshirt, Hot Fudge
£49.99 £64.99
Leggings
Organic Cotton Leggings, Black
£27.99 £34.99
Bodysuits
Organic Cotton Long Sleeve Crew Bodysuit, Black
£30.00 £39.00
Sweatshirt
Organic Cotton Sweatshirt, Ruby Wine
£49.99 £64.99
Not Basics
Wide Leg Trousers
£59.99 £79.99
Leggings
Organic Cotton Flared Leggings, Black
£29.59 £36.99
Bodysuits
Organic Cotton Long Sleeve Crew Bodysuit, Ruby Wine
£30.00 £39.00
Bodysuits
Organic Cotton Long Sleeve V-Neck Bodysuit, Black
£30.00 £39.00
Bodysuits
Organic Cotton V-Neck Bodysuit, White
£30.00 £36.99
Bodysuits
Organic Cotton Crew Bodysuit, Black
£30.00 £36.99
Bodysuits
Organic Cotton Long-Sleeve Sweetheart Bodysuit, Black
£30.00 £39.00
Bodysuits
Organic Cotton Long Sleeve Crew Bodysuit, White
£30.00 £39.00
Bodysuits
Organic Cotton Long Sleeve V-Neck Bodysuit, Hot Fudge
£30.00 £39.00
T-shirts
Organic Cotton Crew T-Shirt, Black
£20.00 £27.00
Bodysuits
Organic Cotton Long Sleeve Sweetheart Bodysuit, Ruby Wine
£30.00 £39.00
Leggings
Organic Cotton Leggings, Hot Fudge
£27.99 £34.99
T-shirts
Organic Cotton Crew Long Sleeve T-Shirt, Hot Fudge
£30.00 £36.99
Leggings
Organic Cotton Flared Leggings, Hot Fudge
£29.59 £36.99
T-shirts
Organic Cotton Crew Long Sleeve T-Shirt, Ruby Wine
£30.00 £36.99
Leggings
Organic Cotton Leggings, Ruby Wine
£25.99 £34.99
• ONE TREE PLANTED PER ORDER • RATED 4.8/5 ON TRUSTPILOT • RATED GOOD ON YOU • FREE DELIVERY ON ORDERS £75+
ELEVATING YOUR EVERYDAY

You've never seen basics like this before. Not Basics is a mindset, designed for your multifaceted life bringing comfort to every exceptional moment.

OUR STORY
NOT BASIC: A NEW ERA OF ESSENTIALS

comfort. quality. honesty.

Female-founded and genuinely different, we've reinvented basics from the inside out. From underwear to outerwear, our essentials are honest, undeniably comfortable, and visibly exceptional.

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LEGGINGS

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BODYSUITS

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SWEATSUITS

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T-SHIRTS

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COMFORT GUARANTEED.

 COMFORT GUARANTEED.
SHOP THE LOOK

game-changing basics for all day, everyday

  • Organic Cotton Leggings, Ruby Wine
    £25.99 £34.99
  • Organic Cotton Crew Long Sleeve T-Shirt, Ruby Wine
    £30.00 £36.99
  • Organic Cotton Crew Long Sleeve T-Shirt, Hot Fudge
    £30.00 £36.99
  • Organic Cotton Leggings, Hot Fudge
    £27.99 £34.99
  • Organic Cotton Flared Leggings, Hot Fudge
    £29.59 £36.99
    • SHOP THE LOOK

    game-changing basics for all day, everyday

    our anti-perfect promise

    We don't claim to solve fashion's sustainability challenges. What we promise is progress. We're committed to continually improving our products, brand, and impact. No greenwashing—just honest dedication to doing better.

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    adored by thousands of women

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